A pioneer of the power of plants, Phyto was one the first all-natural hair care brands, founded by celebrity hairdresser Patrick Alès. He noticed that the chemically rich products were taking their toll on the hands of hairdressers and the clients hair. Fascinated by nature, he decided to study the power of plants and the role they may play in revealing the hair's natural beauty. In 1965, Patrick Alès presented PHYTO to the public. With cult products, for men, women and different ethnicities, Phyto have an all-natural, botanical solution for everyone.